Facebook explored unpicking pers

onalities to target ads

al‧leged /əˈledʒd/ adjective [only before noun] formal

an alleged crime, fact etc is one that someone says has happened or is true, although it has not been proved

alleged offence/crime/incident etc

on the contrary/quite the contrary

used to add to a negative statement, to disagree with a negative statement by someone else, or to answer no to a question

It wasn’t a good thing; on the contrary it was a huge mistake.

‘I suppose your wife doesn’t understand you.’ ‘On the contrary, she understands me very well.’

‘Are they happy?’ ‘No, no, quite the contrary.’

un‧like /ʌnˈlaɪk/ ●●● W3 preposition

1 completely different from a particular person or thing

Tammy was unlike any other woman I have ever known.

2 not typical of someone at all

It’s unlike Greg to be late.

3 used when saying how one person or thing is different from another

- Unlike most people in the office, I don’t come to work by car.