p. 57
product development
The creation of products with new or different
characteristics that offer new or additional benefits to the customer.
Product development may involve modification of an
existing product or its presentation, or formulation of an entirely new product
that satisfies a newly defined customer want or market niche.
sus‧tain‧a‧ble /səˈsteɪnəbəl/ ●○○ AWL adjective
1 able to continue without causing damage to the
environment
- The government should do more to promote sustainable
agriculture.
the sustainable
use of rainforest resources
- Cycling is a totally sustainable form of transport.
- environmentally sustainable development
con‧ges‧tion /kənˈdʒestʃən/ ●○○ noun
[uncountable]
1 the problem of too much traffic in a place
- Councillors are looking at ways to reduce traffic
congestion in the town centre.
an‧ten‧na /ænˈtenə/ noun
[countable]
- (plural antennas or antennae) a wire rod etc used
for receiving radio and television signals SYN aerial BritE
- television antennas
blue-ˈcollar ˌworker [countable]
a worker who does physical work, rather than work in
management or administration
The company hopes to reduce back injuries amongst its
blue-collar workers
white-ˈcollar ˌworker [countable]
a worker who works in management or administration,
rather than one who does physical work
The overall cost-cutting effort will largely affect
white-collar workers.
pink-ˈcollar ˌworker [countable]
American English
a worker, usually a female one, who does a low-paid
job, for example in an office or restaurant
o‧ver‧all /ˈəʊvərɔːl $ ˈoʊvərɒːl/ noun
1 [countable] British English a loose-fitting piece of
clothing like a coat, that is worn over clothes to protect them
Homework: p 58
reading activity.
hec‧tic /ˈhektɪk/ adjective
1 very busy or full of activity
- I’ve had a pretty hectic day.
- a hectic social life
be seething (with something)
if a place is seething with people, insects etc, there
are a lot of them all moving quickly in different directions
- The cellar was seething with spiders.
seethe /siːð/
tranquil /ˈtræŋkwɪl/ UK US adjetivo
tranquilo -a [lugar, ambiente, etc.]
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